The Journal. How Elon Musk Pulled X Back From the Brink
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Apr 16, 2025 
Alexander Saeedy, a banking correspondent for The Wall Street Journal, dives into Elon Musk's extraordinary turnaround of X, formerly Twitter. He discusses the dramatic shift from near-bankruptcy to a valuation exceeding $100 billion, fueled by Musk's merger with xAI. Saeedy explores the impact of Musk's political connections on advertising recovery and investor confidence, alongside the ambitious launch of the Grok chatbot. The conversation paints a vivid picture of Musk's bold strategies and the financial implications of this high-stakes venture.
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X's Initial Struggles
- Elon Musk bought Twitter for $44 billion and renamed it X.
- The platform struggled initially, with advertisers leaving and potential bankruptcy looming.
Trump Connection Boosts X
- Musk's growing relationship with President Trump boosted investor confidence in X.
- This led to a resurgence of advertisers returning to the platform, notably Amazon and Apple.
X Leverages Political Influence
- X leveraged Musk's political influence to pressure advertisers.
- They hinted at potential difficulties for Interpublic's merger if ad spending wasn't increased.