Blamo! Geoff Snack and good taste
Dec 1, 2025
Geoff Snack is a book and vintage dealer known for his keen curation skills and unique storytelling. He shares insights on navigating imposter syndrome while teaching illustration and adapting to the dynamic New York market. The conversation explores the cultural momentum behind Donald Judd's aesthetic and the art of curating books for renowned brands. Geoff's journey from selling vintage on eBay to hosting studio sales during COVID highlights his passion for connecting with buyers. He also discusses the social dynamics of taste signaling and the thrill of sourcing rare items.
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From Loft Sales To A Bookstore Pop-Up
- Geoff Snack opened his apartment as a by-appointment pop-up “studio sale” during COVID with jazz playing and curated books on display.
- That in-person experiment led to a Toronto storefront pop-up and later online sales when demand grew.
Scarcity Shapes Taste And Value
- Geoff limited himself to buying books only in-person to control spending and maintain scarcity-driven value.
- Scarcity and curated discovery made acquisitions feel more meaningful and desirable.
Expectations Shift After Moving To New York
- Geoff moved to New York expecting his book project to fade because of the city's many established booksellers.
- Instead, he adapted by selling online and building relationships with other dealers, keeping the project alive.
