Amber Cox - COO & GM of the Indiana Fever - stepped into her role at the dawn of the Caitlin Clark era - a moment that’s fueled unprecedented growth for both the Fever and the WNBA. But as Amber shares, that surge didn’t start with Caitlin; her arrival simply created a powerful “multiplier effect” on momentum that was already building.

Timestamps:

2:10 - Amber’s career in the WNBA

9:10 - Joining the Fever as Caitlin Clark is drafted

15:45 - Caitlin Clark’s multiplier effect

23:20 - Asking players to participate in marketing content

26:00 - Managing 2 roles (COO & GM)

28:20 - The attention on Caitlin Clark

33:05 - The facilities arms race in the WNBA

37:10 - Collaborating with the Pacers

46:50 - Rapid Fire Questions

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124. Amber Cox - Indiana Fever