The Therapist Thrival Guide 58. Outreach and Marketing for Therapy Clinics: Expert Q&A
What is outreach? It's all about building awareness for your clinic and services through community engagement and building relationships. Outreach activities can take all sorts of forms, including in-person events, social media campaigns, and partnerships with local organizations.The bottomline: it's building relationships within your community.
In this episode, our outreach team (Marisa Negron and Madeline Matz) share their best practices when beginning outreach in your communities, including some tips, scripts, and examples that have worked for them. We’re cheering you on as you begin the journey of building long lasting relationships with your community!
Watch the interview here: https://youtu.be/SlkyDYuvJP0
OUR HOST:
Miranda Barker, MSW, LICSW, has been practicing as a therapist for several years. She previously worked as a child protection investigator, adoption social worker, case manager, and the Director of Brand Content at Ellie Mental Health. Follow her on LinkedIn.
The Therapist Thrival Guide is a podcast by Ellie Mental Health. We want to move therapists beyond surviving and into the realm of thriving by covering all the things that graduate school didn't teach you! This mental health podcast is hosted by Miranda Barker, LICSW and a rotating cast of seasoned therapists. Each episode features a therapist speaking to their areas of expertise to help us learn how to thrive as therapists.
Ellie is a national mental health brand organized around community-based outpatient mental health clinics. It all began with a single office in St. Paul, Minnesota back in 2015, and has expanded to an explosive number of locations nationwide after franchising our model in 2021.
CHAPTERS:
00:00 Welcome to the Therapist Thrival Guide
00:09 Meet the Outreach Team
01:06 Understanding Outreach in Therapy
02:15 Building Genuine Relationships
06:40 Starting Your Outreach Journey
08:42 Effective Outreach Strategies
11:46 Collaborating with Other Therapists
17:58 Outreach in Schools and Healthcare
24:38 Navigating Conferences and Events
29:18 Community Events vs. Professional Conferences
30:26 Engaging Attendees at Events
31:28 Personal Experiences and Tips
33:40 Effective Giveaways and Engagement Strategies
36:44 Starting Conversations at Events
40:29 Nurturing Relationships Post-Event
46:21 Final Thoughts and Encouragement