Merryn Talks Money

Tactics, Tariffs and Truth Bombs

15 snips
Aug 6, 2025
Join Marcus Ashworth, a Bloomberg Opinion columnist and market expert, as he dives into the escalating tariff war between the U.S. and Switzerland. He ingeniously unpacks the implications of defense contracts and pricing issues. The discussion also touches on the significant UK fiscal blackhole and critiques current policies. Ashworth explores the political stakes of tariffs, particularly their potential influence on upcoming elections and voter demographics, alongside insights on the precarious future of key political figures.
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INSIGHT

Trump's Swiss Tariff Strategy

  • Trump's tariff war targets Switzerland due to its wealth and its companies profiting from the U.S. consumer.
  • He aims to force Swiss manufacturing, especially in pharma, to shift production to the U.S.
INSIGHT

Tariff Impacts on Markets

  • Tariffs generally raise prices for domestic consumers unless companies reduce profit margins.
  • Exporting countries face deflationary pressures harming their economies, which central banks often overlook.
INSIGHT

Pharma Tariffs and Manufacturing

  • High pharmaceutical tariffs could pressure drugmakers to relocate factories to the U.S., raising initial drug costs substantially.
  • Trump's tariffs create market chaos intended to revive U.S. manufacturing jobs and appeal to key voter demographics.
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