TEI 309: Product management strategy

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  I started a new series to explore the Product Development and Management Body of Knowledge. While it has since been updated many times, this is the body of knowledge I discovered in 2007 that led to many ah-ha moments for me as a product manager. It gave me a framework for integrating what a product manager does, and I have since taught it to many other product managers.  Every-other-week we are exploring one of the 7 knowledge areas. Today we are discussing strategy. This is the foundation for product managers as organizational strategy impacts product strategy. By aligning the two, we create more value for the organization and accelerate our careers in the process.  Our guest is Dr. Allan Anderson, past chairman of PDMA and the person who led the development of the first and second editions of the Body of Knowledge. He has had a long career in product management, primarily in food products, and is professor emeritus at Massey University New Zealand. He also joined us two weeks ago, providing an overview of the entire Body of Knowledge. Today, we focus on strategy.