Season 11 Episode 11- Dave Wakeman

The Industry Analysis and Discussion podcast delves into the shifting dynamics of the ticketing industry post-COVID. Key topics include changes in consumer behavior, notably a trend towards last-minute purchases driven by inflation, and the challenges of an oversupplied market, exemplified by contrasts like Taylor Swift's record-breaking billion-dollar tour alongside other artists struggling for financial sustainability. The conversation touches on the increasing importance of innovative venue strategies and the complexity of distributing less desirable tickets. Legislative efforts to regulate pricing and the push for sustainable business models are also explored. The discussion anticipates a market reset, where pricing may drop as consumers become more selective. Collaboration across the ticketing ecosystem and adapting to the preferences of younger, more tech-savvy audiences are predicted as essential to future success. The session emphasizes building stronger fan engagement and fostering long-term relationships to ensure a more resilient and consumer-focused industry.