The Process: Creating A Market of Buyers (EP.36)

Now that you've pulled together your marketing materials, it's time to find a buyer.  While there are multiple ways to build a market for your company, they each come with tradeoffs.  In this episode, we take a look at broad market auctions to hyper-targeting as well as solutions in between and discuss the key considerations for each method.  Discussion with Brent Beshore and Emily Holdman starts @ 3:37.