Simon Sinek wrote the book and gave the TED Talk entitled "Start with Why." In it he shares the importance of sharing your WHY with the world and how great companies and organizations will be more successful if they start with why.

I argue in this podcast that the greatest power is not in starting with why, but in starting with WHO. When you start with who you really are and who you really want to be, then you gain the most clarity and discipline in your actions.

Listen in to learn more about how you can you incorporate the power of identity into your personal goals.

p.s. - Also, if you want to learn the most powerful step-by-step process to creating instant and lasting change, then sign up for the Inherent Identity Family - https://www.inherentidentity.com/

87. Don't Start With Why, Start With Identity