Summary In this episode of Friday Five, Daniel Scrivner shares his five favorite ideas from the book 'Insanely Simple: The Obsession That Drives Apple's Success' by Ken Segall. The book explores Apple's obsession with simplicity and how it has contributed to the company's success. The five ideas and stories discussed include starting with small groups of smart people, expressing a single idea clearly, the power of speaking human, being a ruthless enforcer of high standards, and the importance of marketing based on values. Takeaways Start with small groups of smart people and keep them small to nurture quality thinking. People will always respond better to a single idea expressed clearly. Simplify communication by speaking in human terms and using everyday language. Be a ruthless enforcer of high standards and never settle for 'good enough'. In a complicated world, marketing is about values and being authentically different. Chapters (00:00) Introduction (01:55) Chapter 1: Start with small groups of smart people and keep them small (04:21) Chapter 2: People will always respond better to a single idea expressed clearly (06:38) Chapter 3: 1,000 songs in your pocket and the power of speaking human (07:59) Chapter 4: Good enough is not good enough. Be a ruthless enforcer of high standards (08:52) Chapter 5: In a complicated world, marketing is about values Five of my favorite ideas and stories on simplicity from Steve Jobs: Start with small groups of smart people—and keep them small.  People will always respond better to a single idea expressed clearly. “1,000 songs in your pocket” and the power of speaking human. Good enough is not good enough. Be a ruthless enforcer of high standards. In a complicated world, marketing is about values. Read this episode on Substack: https://newsletter.outlieracademy.com/p/5-lessons-on-simplicity-from-steve Watch this episode on YouTube: https://youtu.be/YDezSVbdGy4 Buy the book: https://amzn.to/47HC36Q Subscribe to newsletter: https://newsletter.outlieracademy.com/subscribe Subscribe to podcast: https://pod.link/outlieracademy Learn more about your ad choices. Visit megaphone.fm/adchoices