The People of Digital Marketing
Interview with Filippo Stefanelli, CMO of StashAway - The Challenges of Marketing in Fintech & in the APAC Region - Episode #22
Filippo manages marketing for StashAway, the leading digital wealth manager in South-East Asia. He is responsible for all marketing and growth channels with the goal of empowering people to accumulate and manage wealth for the long-term. Before StashAway, he co-founded a successful creative agency in Italy. Additionally, he lectures at universities and hosts seminars on brand positioning, promotional strategies, and effective communication.
In this episode, we talk about why he shifted from agency-life to working on the product side of marketing, the challenges that come from marketing in the financial technology space, considerations to think about when marketing in the APAC region, growth loops, what it takes to become a CMO, and more.
Connect with Filippo at: https://www.linkedin.com/in/filippostefanelli/
Educational resources that were mentioned in this episode:
Andrew Chen’s growth hacking newsletter
Lenny Rachitsky’s product marketing and growth newsletter
Brain Balfour's growth, strategy and user acquisition blog
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