The Milk Road Show Decoding Crypto Communication: Challenges and Solutions | Anthony Pompliano & Jacquelyn Melinek @ Token Relations | #335
May 13, 2024
Blockchain entrepreneur Anthony Pompliano and communication expert Jacquelyn Melinek discuss the challenges of communication in the crypto space and introduce Token Relations, a solution for streamlined community engagement. They emphasize the importance of effective communication with ecosystem stakeholders, the impact of time on the crypto industry evolution, and advice on finding balance for personal growth.
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Crypto Communication Challenges
- Crypto businesses face a unique communication challenge due to numerous stakeholders.
- They need a way to engage users, developers, and token holders beyond marketing and PR.
Engage Token Holders Directly
- Establish direct connections with token holders through various methods.
- Use newsletters, webinars, and reports to share updates and insights.
From Service to Product
- Token Relations starts as a service to gather market feedback.
- It will evolve into a product by automating processes and unlocking new use cases.