Startup Confidential Episode 154 - Brands as Content Studios - How Do You Decide?
Nov 15, 2025
Explore how brands are transforming into content studios to stay relevant in a fast-paced digital landscape. Learn about Liquid Death's pre-launch content strategy and the evolution of owned media. Discover why in-house teams are crucial for rapid content creation, allowing brands to adapt quickly to platform changes. The discussion highlights the limitations of traditional agencies, revealing why marketers often rely on them despite the drawbacks. Understand the importance of high-volume, on-brand content for engaging audiences across various platforms.
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Owned Media Enables Real-Time Relevance
- Owned media gives brands control and the ability to publish at internet speed.
- That speed is critical to ride memes and appear culturally relevant to younger audiences.
Liquid Death's Pre-Launch Content Bet
- Liquid Death built a high-energy content studio before shipping product to pre-order customers in 2019.
- Founders with creative skills (director, videographer) can launch studios cheaply and effectively.
Platforms Democratized Brand Broadcasting
- Social platforms and YouTube unlocked owned media at scale for all brands.
- The magic isn't low cost but the control and speed to crank out trending content.