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Deconstructor of Fun
268. Wilfrid Obeng on How to Scale a $100M Startup and Choosing Abu Dhabi over Silicon Valley
Feb 10, 2025
Wilfrid Obeng, Co-founder and CTO of AudioMob, shares his remarkable journey from Goldman Sachs and Google to the gaming startup world. He discusses how AudioMob is transforming in-game advertising with audio and why they opted for Abu Dhabi over Silicon Valley to scale their team. Wilfrid highlights critical leadership lessons, hiring strategies for a diverse workforce, and the challenges of startup life. Discover the unique dynamics of building a performance culture and navigating the evolving landscape of ad monetization.
01:08:30
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Quick takeaways
- AudioMob's innovative approach to audio ads enhances user experience and aligns with shifting monetization strategies amid privacy law changes.
- Wilfrid Obeng emphasizes the importance of adaptable leadership and mentorship in navigating the transition from corporate to startup environments.
Deep dives
Scaling Audio Advertising
AudioMob focuses on integrating audio ads into mobile games and applications, aiming to offer a user-friendly alternative to traditional video ads. This model enhances user experience by allowing ads to be heard without disrupting gameplay, a shift that has garnered increasing acceptance from developers. The company has experienced a notable increase in demand, moving from pitching to receiving inbound requests from game studios seeking alternative monetization strategies. This is partly due to declining eCPMs and evolving privacy laws that favor audio ads, which do not require extensive user data for effectiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode