Deconstructor of Fun 268. Wilfrid Obeng on How to Scale a $100M Startup and Choosing Abu Dhabi over Silicon Valley
Feb 10, 2025
Wilfrid Obeng, Co-founder and CTO of AudioMob, shares his remarkable journey from Goldman Sachs and Google to the gaming startup world. He discusses how AudioMob is transforming in-game advertising with audio and why they opted for Abu Dhabi over Silicon Valley to scale their team. Wilfrid highlights critical leadership lessons, hiring strategies for a diverse workforce, and the challenges of startup life. Discover the unique dynamics of building a performance culture and navigating the evolving landscape of ad monetization.
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Unconventional Path to Startup CTO
- Wilfrid Obeng's career path, from Goldman Sachs and Google to startup CTO, was driven by a childhood dream.
- He believes the credibility gained from these companies and the mentorship he received were crucial for his transition.
Early Mentorship is Key
- Seek mentorship and coaching early in your career to prepare for leadership roles and challenges.
- Practice interview scenarios and be prepared for curveball questions to build resilience.
Communication and Ownership
- Effective communication in startups requires clearly conveying priorities and empowering team ownership.
- This prevents unnecessary escalations and allows founders to focus on strategic work.