How To Build a Community-Focused Business

Greg Isenberg is co-founder and CEO of Late Checkout, a product studio and agency that designs, creates, and acquires community-first tech businesses. “Community first” means the community is the product or the community is built around the product. Isenberg advises on community design and community management as opportunities to reduce risk. He emphasizes the role tokenization plays in communities today, from NFTs to DAOs to social tokens. Isenberg joins Kevin Kelly of Delphi Digital to discuss the Web3 strategy that companies are focusing on as the importance of community becomes more significant in the retention and engagement of a brand. Recorded on March 16, 2022.

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