With Whit Remaining Relevant in Fashion with Founders of P.E. Nation
As a creative and entrepreneur, I value talking to others working in this industry. I think it is so key to learn from one another - not to compete but more so to lift each other up in an effort to grow our businesses. Claire Tregoning and Pip Edwards join me to talk about my favorite thing - fashion. They are the founders and creative directors of P.E. Nation, one of my favorite active sportswear lifestyle brands. All of their pieces are so fresh and unique, so I was very excited to learn more about their process. We talk about the importance of looking beyond who your customer is, the struggle between staying true to your vision and using data to inform your designs, and MORE!
Claire and Pip's combined talent and vision have seen the brand grow from start-up in 2016 to wide global admiration and demand, with immediate industry recognition – taking home prestigious accolades including Best Emerging Designer at the Australian Fashion Laureate Awards in 2017, and the National Designer Award at VAMFF in 2018.
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