
Legal Talk Network - Law News and Legal Topics s your marketing a bridge to creating strong connections? with Jennifer Forester
Oct 10, 2023
36:03
In this episode, Jennifer Forester joins me to discuss marketing strategies to help build and create strong connections with your ideal clients.
As a business development coach, Jennifer Forester helps lawyers avoid random acts of marketing. Drawing on 20+ years in legal marketing, she partners with clients to design mindsets, systems, and strategies for professional growth and personal wellness. Jen promotes the power of “social fitness” to enrich mind/body health through stronger relationships.
Jen gives listeners actionable tips on:
- [0:00] Intro
- [1:45] What happens when clients’ social approaches are not working
- [5:05] The impact of lack of social connection
- [6:40] What happens when people who are lacking connection also lack social competence?
- [10:15] Tips for connecting with clients and helping them become approachable to their audience
- [11:30] Harnessing the fear of standing out
- [15:55] Tips for standing out online and making a good impression
- [16:50] Do the same connection methods work for everyone?
- [19:25] How to avoid shiny object syndrome and build meaningful connections with intentional marketing
- [22:30] Reconnecting with dormant ties
- [25:10] Jennifer’s book review
- [32:50] One big takeaway from this episode
Resources mentioned in this episode:
Connect with Jen here:
- https://www.instagram.com/jlmforester/
- https://twitter.com/jenforester
- https://www.linkedin.com/in/jenforester/
- https://www.facebook.com/jen.madison.forester/
- https://jforesterconsulting.com/
Connect with me
- Karin on Twitter
- Karin on LinkedIn
- Conroy Creative Counsel on Facebook
- https://conroycreativecounsel.com
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