The Future Belongs to Creators How to Write a Great “About” Page
Maybe you don’t need a website. It sounds counterintuitive at first, but more and more creators are using mediums like Spotify or Instagram to sell their products.
What you do need, however, is a hub to own the relationship you have with your clients, your email list, or whoever you’re talking to. The “about” page is a great place to start with that relationship.
In today’s episode, we talk about what makes a great “about” page. Whether it’s a website, landing page, or something else, we want to help you understand what your audience needs to know to decide if they want to stay in touch.
Main Takeaways
- The basics of an “about” page (your personal life story) is good information, but you should give it to your audience from the perspective of how your story can serve them.
- There are three angles to take when writing an effective “about” page:
- Identity: Identity works very well in engaging an audience. For example, “If you're a person like this” helps people engage instantly (if they are that type of person).
- Shared experience: This allows you to show people that you understand what they are going through.
- Credibility: Finding a way to show the reader that you’re an expert, and you know what you’re talking about.
- Make sure you have a call to action or next step so readers know what they are supposed to do after learning about who you are.
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