In this episode, Raoul Benavides from Heart Soul Heat joins Sam to discuss building a philanthropic platform through food, using QR codes to connect with consumers, the importance of vulnerability in building authentic connections, and more. They discuss Raoul's early days of reaching out to influencers on Instagram, the evolution of Heart Soul Heat's marketing strategy, the use of QR codes and out-of-home advertising, and the importance of being vulnerable in marketing while maintaining authenticity. Raoul also shares his plans for doubling down on events and out-of-home advertising in the future and the importance of balancing acquiring new customers with maintaining relationships with existing ones.
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Beyond the Inbox