🎙️ Josh Levine (Cake and Arrow) on Redesigning Insurance for Gen Z's Reality

In the latest episode, Alex sits down with Josh Levine, founder and CEO of Cake and Arrow, a design and product innovation firm specializing in the insurance industry. They explore what's really broken in insurance user experience - and how the industry can fix it.

Drawing on Cake and Arrow's own research into Gen Z attitudes, the conversation reveals critical insights for the industry's future.

Key Takeaways:

• Gen Z sees insurance as out of sync with reality – They still want stability, but view traditional paths as broken, leading them to create workarounds like emergency funds and side hustles rather than using conventional insurance products
• Internal UX is the new battleground – The focus has shifted from customer-facing platforms to redesigning critical internal tools like underwriting workbenches and agent portals, because better employee experience drives better customer outcomes
• Insurance has a perception problem with talent – Only 13% of Gen Z are in career roles within the industry, despite insurance offering faster career advancement than many realize
• AI is creating an opportunity – As AI reshapes employee experience, there's a chance to make insurance work more engaging and attract the next generation of talent through flexibility, dynamic career paths, and clearer purpose

A must-listen for anyone thinking about digital transformation, employee experience, or how to build products that meet people where they actually are.

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