Riding the coffee wave with Caffeine magazine

"People want their little treat, even when times are hard..." Scott Bentley loves coffee. A magazine designer for big brands like Men's Health, Arena and FHM, in 2013 he decided to turn his passion into print and launched Caffeine magazine. Distributed for free in cafes across London and the UK, plus at coffee festivals and other special events, the business has grown fast over the last five years and he's now printing 40,000 copies per issue. In this episode he speaks about his reasons for starting in the first place, the journey from hobby to sustainable enterprise, and the importance of being picky when building a distribution network.