Experiencing Data w/ Brian T. O’Neill  (UX for AI Data Products, SAAS Analytics, Data Product Management) cover image

Experiencing Data w/ Brian T. O’Neill (UX for AI Data Products, SAAS Analytics, Data Product Management)

136 - Navigating the Politics of UX Research and Data Product Design with Caroline Zimmerman

Feb 6, 2024
Caroline Zimmerman, Director of Data Products and Strategy at Profusion, discusses the importance of UX research in data product design. She shares her journey and the pivotal moment that changed her approach, as well as the significance of exploring the 'why' behind decisions. They also explore challenges in UX design for B2B SaaS products and navigating politics in larger companies.
44:16

Podcast summary created with Snipd AI

Quick takeaways

  • Incorporating extensive UX research into the data product design process improves outcomes.
  • Understanding user needs and engaging in user research are crucial for creating truly valuable data products.

Deep dives

Understanding the importance of data products and their impact

Data product leadership community is now open for registration and offers a platform for connecting with other data and product management leaders. The importance of taking a product-driven approach to data science and analytics initiatives is discussed. Building data products with a focus on user needs and solving problems is emphasized. The need to shift from a wish fulfillment mentality to understanding the why behind data products is highlighted.

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