FREITAG Illustrates a Path Forward for Sustainable Retail | Oliver Brunschwiler

On this episode of the RETHINK Retail Podcast we are joined by guest Oliver Brunschwiler. Oliver is a board member and former Lead Link of FREITAG, a global brand that creates one-off bags and accessories made from used truck tarps and fully compostable textiles. We discuss the story behind the FREITAG brand, the similarities between snowboarding and business leadership, and how the pandemic reframed the future of sustainable retail. About the guest: Oliver Brunschwiler first joined FREITAG in 2014 as the company’s Head of Brand before becoming CEO in 2018. By the end of 2021, he decided to distribute most operational roles into a leadership collective, fostering inclusive, organizational progress to focus on his long term mission and strategic projects: enabling the brand‘s potential, unlocking sustainable growth and designing its circular business model transformation. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts. - - - - - - Hosted and Produced by Gabriella Bock