

From Council Estate to Financial Planning TV & Social Media Influencer!
In this episode of the Financial Planner Life podcast, host Sam Oakes reconnects with Emmanuel Asuquo, a leading financial planner, TV personality, and social media educator. Emmanuel was Sam’s second-ever guest when the podcast launched, making this a special full-circle conversation.
They dive deep into Emmanuel’s journey from growing up on a council estate to becoming one of the UK’s most recognisable financial planners, using platforms like Instagram, LinkedIn, and YouTube to educate and entertain audiences.
Discover how Emmanuel built a purpose-driven career in financial planning, leveraged social media to attract clients, and became a trusted voice for financial education across the UK.
Topics include:
✅ How to use social media for client generation
✅ The importance of authenticity and storytelling
✅ Why niching down builds stronger engagement
✅ The future of careers in financial planning
✅ Building trust through “edutainment”
If you’re a financial planner looking to grow your business, build your brand, or attract the next generation of clients and talent, this is a must-watch (or listen).
Be sure to follow Financial Planner life on YouTube for extra content about career development within Financial Planning.
Reach out to Sam@financialplannerlife.com in regards to sponsorship, partnerships, videography or podcast production.
Want to appear on the Financial Planner Life podcast? drop Sam a message.