#90, Dr. Nicola Nice, sociologist, entrepreneur and author of “The Cocktail Parlor: How Women Brought The Cocktail Home”

I met Dr. Nicola, an English expat, just a couple of weeks ago, but I'd been hearing about her - and her groundbreaking book detailing the forgotten history of women's involvement in the cocktail's evolution, especially in the home - for quite a while, since before the book came out, in fact.

We say down for a nice long chat about what it's like for expats like us to have American kids, how university is mostly about networking now and not education, how women cleverly got themselves a seat at the table by recreating the amenities of a men's club for their husbands, including cocktails, why clients abuse research and then create stupid liquor brands, how English sarcasm falls flat in America, running focus groups, the birth of singles bars, the art of assembling good guests for a party, the future of hosting, why introverts will always check out your photos or bookshelves first if you invite them round for a party, and a whoooole lot more.

Enjoy!

Dr. Nice on IG: https://www.instagram.com/nicola.nice
Dr. Nice's website: https://www.nicolanice.com/
Dr. Nice's new project The Hostess Diaries: https://www.thehostessdiaries.com/
Buy The Cocktail Parlor online from an independent bookstore: https://bookshop.org/p/books/the-cocktail-parlor-how-women-brought-the-cocktail-home-nicola-nice/20073879?ean=9781682688717

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Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org

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