She Slays the Day with Dr. Lauryn Brunclik 326 - From Burnout to Branding: Best Practices for Building a Business Beyond the Clinic
What happens when you step outside your own platform and share your story with a new audience? In this episode, Dr. Lauryn flips the script and takes the guest seat on the Best Practices podcast, hosted by Dr. Allen Miner and Dr. Brian Capra of the Ultimate Achiever’s Club. Lauryn opens up about the real struggles behind building a thriving clinic, the resentment and burnout that can creep in, and the surprising path that led her to create a second career in personal branding.
Together they explore the phases of practice growth, why “new girl energy” eventually fades, and how repetition, leadership, and systems are the true backbone of scaling. Lauryn also shares how her podcast and online presence have transformed into a powerful business of their own, providing a blueprint for chiropractors and healthcare professionals looking to expand beyond the walls of their practice. Whether you’re navigating burnout, craving variety, or dreaming bigger, this candid conversation will leave you rethinking what’s possible.
Key Takeaways:
Burnout vs. Resentment: Lauryn explains why many chiropractors don’t just “burn out” but actually grow resentful of their businesses when growth plateaus.
The Power of Systems and Repetition: Scaling a business requires consistent systems and leadership, not one-time inspiration.
Beyond the Clinic Walls: Personal branding and online business can become powerful revenue streams and sources of fulfillment outside of patient care.
About the Guests:
The Best Practices podcast is hosted by Dr. Allen Miner and Dr. Brian Capra, leaders of the Ultimate Achiever’s Club (UAC). UAC is a community of high-performing chiropractors and entrepreneurs committed to building practices, businesses, and lives of impact. Through coaching, collaboration, and candid conversations, Dr. Miner and Dr. Capra share proven strategies and highlight voices in the profession who are redefining what’s possible.
Resources:
Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!
Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week
Follow She Slays on YouTube to watch video versions of the show and get additional content!
Sign up for the Weekly Slay newsletter!
Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | Facebook
Mentioned in this episode:
Do you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.
Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!
Holistic Marketing Hub
Learn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!
She Slays Associates Job Board
To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.