#21 Digital PR in Germany with Lena Thees

In this episode of the Digital PR Podcast, Steve chatted to Lena Thees, a Senior Digital PR Executive at Propellernet who specialises in the German market. Lena shared insights into the differences between the German and UK media landscapes, highlighting the formality and longer lead times in Germany. She emphasised the importance of being direct and avoiding clickbait when pitching to German journalists. Lena also provided valuable tips for those looking to secure coverage in Germany, such as planning ahead, being patient, and setting appropriate goals.

00:01:30 - Lena's Career Journey: Lena shares her background, including her move from Germany to the UK, her studies in media and communication management, and her journey into digital PR through an internship.

00:05:00 - Differences in Media Landscapes: The conversation shifts to the differences between the German and UK media landscapes, focusing on the formal approach to journalist outreach and the longer lead times for coverage in Germany.

00:10:00 - Digital PR in Germany: Lena discusses the current state of digital PR in Germany, highlighting the challenges and untapped potential in the market compared to the more mature UK landscape.

00:20:00 - Top Tips for Pitching in Germany Lena provides valuable do's and don'ts for securing coverage in Germany, emphasising the importance of planning, patience, and understanding the unique media culture.

Check out the full transcript here.

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About the Digital PR Podcast

Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.

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