In the competitive world of PR and comms, Fortune 500 brands are increasingly looking for agencies that can offer a full-stack solution. To ensure efficiency and consistency across the board, big brands in emerging markets like Indonesia need the full gauntlet of media relations, content creation, social media management, crisis management, and more. But unless you are an Ogilvy or an Edelman, odds are your shop has to specialize.

Our next guest brings more than 20 years of experience to the table. Thomas Franky is a veteran in the Indonesian comms space. He built and grew Fortune PR, one of Indonesia's most prominent PR companies before serving as General Manager of The Hoffman Agency in Jakarta. Since 2022, He’s been running Artemis Indonesia, a group of agencies offering strategic, corporate, and digital communications, as well as public affairs, branding, and more.

Chatting with hosts Leighton Cosseboom and Enricko Lukman of C2 Media, Thomas shares his views on the evolving PR industry in ASEAN's largest market, thoughts on AI tools like ChatGPT, and how his firm has grown alongside its anchor client GoJek since 2018.

C2 Media is the parent company of ContentGrow, a managed talent network for brands and publishers seeking high-quality freelance writers and journalists worldwide (book a discovery call). It also runs Content Collision, Indonesia's top-of-mind PR firm for tech companies and venture capital firms.

Ep.3 - Syncing Indonesia's PR game with Artemis