Finding Market Fit: Marketing Leaders in Tech
Marketing leadership recruiting for candidates and employers from a veteran recruiter | Arthur Ly (Charles Vernon, Revel-One, Amazon)
Arthur has nearly 20 years of recruiting experience in the tech industry focused on marketing executive search. He’s a partner at Charles Vernon, a boutique search firm specializing in marketing leadership roles for high growth tech companies & startups. He's worked with some of the world's leading tech brands like Affirm, Instacart, Yelp & Thumbtack, and top VCs like Sequoia and Greylock.
We talk about:
- What candidates should consider when looking into a leadership role
- The key things employers are looking for in vetting candidates
- Effective ways to work with a hiring agency
- The matching process between high quality candidates and promising start-ups
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Where to find Arthur
Charles Vernon Recruiting Agency
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Where to find Patrick
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(2:31) The current macro environment for recruiting (as of April, 2023)
(3:09) Differences between this environment and past cycles
(4:16) Types of CMOs and leaders companies are looking for today
(4:41) Growth and Product Marketing leaders are usually most in demand
(5:37) What candidates should consider when looking into companies
(7:23) What candidates get wrong and get tripped up during the interview process
(8:41) Being enthusiastic throughout the process
(9:20) Companies are looking for drivers, not those who were just in it for the ride
(11:00) If you're good, we will get in touch with you
(12:00) This is all about relationships and back channels happen all the time
(13:03) Do your homework for comp
(14:19) How to best work with a recruiting agency
(15:07) What CEOs and hiring leaders need to spend time up front to align on a great process
(16:41) Differences between those leaders who worked out and those who didn't
(18:07) Hiring specialist marketing firms
(19:23) Going with a firm for the hiring process in kicking off a search and closing the search, not just to fill a role
(20:14) It comes down to the individual search partner regardless of firm size
(22:17) Helping companies punch above their weight to access great talent
(23:39) Representing the highest quality companies
(24:30) Why senior leadership listings are private
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