Boyd Hilton presents a special edition of The Media Podcast from the 2019 Edinburgh TV Festival with guests Cat Lewis (CEO, Nine Lives Media) and Jim Waterson (media editor, The Guardian).

The panel discuss the news and gossip from the annual TV shindig - including Dorothy Byrne’s powerful performance at the festival’s 44th MacTaggart Lecture.

Plus: Will making shows available on iPlayer for longer help attract younger viewers; How The Athletic’s aims to rewrite football coverage with the help of deep pockets; And, as margins are squeezed, what are the rewards of making public service television in a global marketplace?

And in the The Media Podcast Quiz can you spot the difference between real commissions announced at the festival and pitches we made up?

The Media Podcast is a PPM Production. Produced by Rebecca Grisedale-Sherry.

Photo: Courtesy of Edinburgh TV Festival / Copyright Greg MacVean

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