EP92 - ROI-Driven STR Design: How Guest Avatars Shape Profitable Rentals with Terri-Leigh Huleis

Make it till you make it—not fake it.

That mindset carried Terri-Leigh Huleis from designing her first multimillion-dollar mountain property to building Found Home Co. into a powerhouse STR design studio, completing 64 projects annually. Her journey proves that scrappiness, customer obsession, and understanding your ideal guest can transform not just properties—but entire businesses.

In this episode of the Booked Solid Show, Terri-Leigh Huleis from Found Home Co. reveals how ROI-driven, guest-targeted design transforms ordinary vacation rentals into unforgettable branded stays. From building a custom GPT for guest avatar research to creating boutique-hotel-level branding on Airbnb budgets, Terri-Leigh shares the systems she developed as she scaled from solo designer to leading a team of 15. You'll discover why knowing your ideal guest is the foundation of every design decision, how branded stays create the recognition that fuels direct bookings, and the mindset shift that turned burnout into sustainable growth.

Connect with Terri-Leigh:

• 🌐 Website: www.foundhomeco.com
• 📸 Instagram: @foundhome_co
• 💼 LinkedIn: Terri-Leigh Huleis