

S3E7: Mike Jucker - Where does the future of SUP lead, and who is funding it?
Mike Jucker is the founder of Stand Up Magazin. Mike shares his journey from a board sports enthusiast in Switzerland to a prominent figure in the global stand up paddleboarding (SUP) community whilst living in Hawai'i.
He discusses the evolution of water sports, the challenges of content creation in a digital age, and how the sport could progress if there was better financial support for athletes.
The conversation highlights the importance and the impact of media on the growth of stand up paddleboarding, as well as the current state and future of stand up paddleboarding - emphasising the need for collaboration among organisations, the challenges athletes face, and the importance of community support.
We chat about the over-promises made by various governing bodies and the necessity for athletes to unite for better representation. The discussion also touches on the future goals of Stand Up Magazin and the potential for crowdfunding to support the sport. Overall, the conversation highlights Mike’s true passion for SUP amongst other water sports, and the desire for growth and improvement within the community.
Links
Youtube - @standupmagazin
IG - standupmagazin
FB - Stand Up Magazin
web - standupmagazin.com