The Information's TITV Baby Wellness AI, Turo CEO on Car Ownership Crisis, The AI Search & Revenue Enigma | Oct 21, 2025
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Oct 21, 2025 Anushka Salinas, CEO of Nanit, dives into the world of smart baby monitors, highlighting how her product tracks infant sleep, breathing, and even coughs to support pediatric care. She shares insights on their successful subscription model, combining hardware with personalized insights for parents. The conversation shifts to the car ownership crisis with Turo CEO Andre Haddad, who discusses the growing popularity of flexible rentals as an alternative to buying cars. Their strategies reflect how technology is innovating both parenting and transportation.
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AI Chatbots Reroute Web Discovery
- AI chatbots are redirecting organic web traffic, yet many companies report stable revenue so far.
- Marketers are shifting tactics like YouTube content, GEO, and paid search to capture discovery moments.
Optimize Content For AI Overviews
- Create content tailored for AI overviews and make FAQs explicit so chatbots can surface your info.
- Invest in YouTube and tweak site language to improve visibility in AI-driven results.
A New Industry To Game Chatbot Rankings
- A new GEO-like industry is forming to reverse-engineer chatbot rankings and source inputs like Reddit and Wikipedia.
- Existing SEO firms are pivoting, but uncertainty remains on how chatbots will rank content long-term.