True leadership is about listening.

You need to listen to your customers, your employees, and all your stakeholders if you want to succeed in any business.

And that’s especially true at the startup stage — and doubly so when engaging in category creation.

That’s something our latest guest, Crystal Black, understands all too well. Across her wealth of experience with early-stage category creators, she has learned that success stems from a solid understanding of the stories that matter in a business — and using that understanding to cultivate an environment where everyone can bring their full selves to the table, showing up authentically and honestly.

In this episode of Markigy, Crystal and Leanne discuss:

How marketers can benefit from listening and learning
The importance of value-alignment
How to cultivate customer relationships and lead more effectively
How to embrace customer stories and level up your marketing
Why DEI builds stronger organizations
The importance of defining “good” in the workplace

The actionable takeaways mentioned in this episode are:

Listening to your customers and key stakeholders is the key to long-term success
DEI efforts aren’t just for show — it’s the secret to stronger businesses and better outcomes for everyone involved
Smaller organizations need to capitalize on their nimbleness advantage

To learn more subscribe to Markigy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

Substack

Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

Coaches Connection #5: How bartering your services could affect your money mindset & biz growth with Annemarie Cross