How Technology Drives Annuity Sales Growth with Harry Bartle and Jeff Quigley

Dec 12, 2023

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The intersection of market dynamics and technological advancements has not only heightened the value of annuities but also revolutionized how financial advisors and clients approach retirement planning. This shift from traditional methods to tech-driven solutions has streamlined processes and facilitated more meaningful conversations between advisors and clients regarding their retirement income needs.

In this episode, Jack is joined by LifeYield's Executive Vice President of Enterprise Sales, Harry Bartle, and Senior Vice President of Enterprise Sales and Relationships, Jeff Quigley. At LifeYield, Harry helps enterprises build complete household wealth management platforms. Jeff helped launch LifeYield's direct-to-advisor business, which includes Social Security+, the LifeYield API-based tool for optimizing Social Security benefits. Jeff also demonstrates the benefits of our other solutions for tax efficiency and retirement income maximization.

Harry and Jeff talk to Jack about the reasons behind the booming sales of annuities, what they see as the contributing factors driving this trend, and where they and their clients see the future of annuities. They also emphasize the importance of social security as a starting point for retirement income discussions and how technology can help advisors maximize social security benefits.

Key Takeaways

[01:04] - Harry's take on why the annuity industry is booming.
[02:54] - How technology simplifies social security and retirement income discussions.
[05:57] - Statistics on the usage and benefits of LifeYield's software.
[09:15] - How social security conversations lead to annuity discussions.
[11:41] - Innovations and new functions of social securities.
[14:33]- Seamless transition in the social security experience.
[16:22] - Advisors' feedback on LifeYield's social security planning technology.
[18:44] - Harry and Jeff's key takeaways.

Quotes

[02:16] - "Annuities have been so successful due to market volatility and the need for some guarantees. Technology has also given advisors and clients the ability to model things easier than we ever used to." ~ Harry Bartle

[04:47] - "A lot of advisors, wholesalers, and annuity distributors are using social security as the starting point to create the conversation to move into retirement income, add tremendous value for investors, and then drive revenue for their practices and their firms." ~ Jeff Quigley

[18:54] - "Social security discussion is a common thread throughout all Americans. When you're able to show the value in the discussion, it leads to more assets, income discussions, and clients looking to advisors to provide holistic solutions." ~ Jeff Quigley

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