Episode 245 / Ines Johnson joins us and shares strategies for book marketing in the age of direct sales. We discuss:

• Testing and tweaking to increase backlist sales
• Importance of thinking of your customer in marketing to create a personal connection 
• Effective ad strategies using purchase ads 
• Special editions and direct sales, including incorporating elements like foiling and character art in special edition books to attract high-value readers
• Leveraging direct sales platforms and tools like Payhip and Shopify to boost book sales

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• Ineswrites.com
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