Pharma and Preventive Medicine: Future or Failure?

The buzz: "It's a new dawn, it's a new day… and I'm feeling good." We know prevention is better than cure. But without a systematic approach, it is still up to each of us to decide whether we choose to live healthy or not. Now consider this: If life sciences companies would make prevention a core competency, then physicians, insurers, patients and pharma companies should be able to work together to broadly improve prevention and create a win-win for 'every body'. But how? The experts speak. Dr. Paul Tunnah, pharmaphorum media: "An apple a day keeps the doctor away" (Rustic Speech and Folk-lore, 1913). Ralph Marcello, Deloitte: "Health is like money, we never have a true idea of its value until we lose it (Josh Billings). Subhro Mallik, Infosys: "An ounce of prevention is worth a pound of cure" (Benjamin Franklin). Joe Miles, SAP: Our heads are round so our thoughts can change direction" (Francis Picabia). Join us for Pharma and Preventive Medicine: Future or Failure?