The focus is on understanding and simplifying the process of behavior change. Paul highlights the importance of change for personal growth and introduces the scientifically studied C.O.M.B. motivation model, to make behavior change easier.
Key moments:
00:00 Introduction to Behavior Change
00:28 The Science Behind Change
02:24 Understanding the COM-B Model
05:40 Capability: Building Skills and Knowledge
09:19 Opportunity: Creating the Right Environment
10:41 Motivation: The Drive to Act
14:06 Applying the COM-B Model
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