Tips and Tools to DIY Your Website

Today’s episode is focused on tips and tricks to DIY a website. But it’s also a big day for Katy and me, and our entire team, because we’re opening up our Showit template shop. 

Of course, everyone who owns their business would gladly have an expert take care of their website if it was as easy as, say, emailing the marketing department of the company you work for and saying, “Hey, we need a new site! Make one, please.” 

But it doesn’t work that way when you’re not only the Creative Director for your company, but also the Marketing Dept. Which means you’re the one who’s in charge of the website.

But the CFO for your company - also YOU - knows that money doesn’t grow on trees, and you (probably) don’t have a pile of cash laying around to give to an outside expert to do the work for you.

All this means that, yup, you’re right, YOU have to step up and do your website. Ugh.

DIYing isn’t the ideal way to create anything in your business except the product and services you give your clients. THOSE are YOUR area of expertise. That’s what you’re good at. 

Building websites is not a skill you can “fake it till you make it.” It’s complicated, with lots of moving parts surrounding design, layout, copy, messaging, image selection and a ton more. 

It’s also time consuming. We spend between 60-80 hours working on a site when we’re hired to do copywriting and design. But that doesn’t count the 15-20 hours our clients spend selecting images, making edits, and collecting other necessary information for the site to be successful.

If professionals spend that much time on a project, you can bet that amateur DIYers will spend significantly more time through trial and error, struggling with the hook (even our seasoned copywriters run into writer’s block, and trying to get design right, especially on mobile.

This is exactly why we created our new templates, which we call Compass Website Templates, because not only are they gorgeous Showit designs, but we actually provide you with real direction on how to fill in the template with incredibly effective copy and images that trigger your ideal client’s biggest desires. 

How do we do that? We offer what other template providers don’t:

-Our conversion copywriting formulas for each and every section of the site

-Ideal client avatar workup so you know you’re creating a site that’ll attract the right kind of buyer

-Image selection guide to choose the best images based on buyer motivations and emotions

-A hefty copywriting workbook to help you create messages designed to trigger your ideal client’s needs

-3+ hours of video tutorials with Katy (and a little of me) teaching you section by section, page by page what goes where, how, and why

-Regular ask-me-anything office hours (not a lame FB group) with a copywriting expert and website designer answering live questions

-Finally, you get a website review from us to tell you what can be done to make the site even better

If you plan on DIYing your site, our templates are your place to begin. Because we do it WITH you rather than you doing it alone.

And if you want step-by-step, page-by-page tutorials, office hours, workbooks and guides to help make your new website incredibly effective, check the show notes or visit www.ideactionconsulting.com.

We’re running special bonuses for everyone who buys a template between November 12-19. Don’t miss these extra perks!

On today’s podcast, Katy and I will share a few tips and tricks with you on how to improve your current website, or DIY your next one. 

If you are DIYing it. If the inner CFO in you is telling the Creative Director that the Marketing Dept. is on leave, and you’re the only one left to do the hard work of making your new website, well, listen up.

Katy and I are going to spill 5 of the most impactful tips from our Compass Website Templates tutorials live, right now.

Enjoy the episode.