Guest Joshua March, CEO of SciFi Foods, discusses the potential of Humane's A.I. pin, YouTube's responsible approach to deepfakes, and lab-grown meat production challenges and progress.
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Quick takeaways
YouTube requires disclosure of synthetic media and deepfakes but relies on creators' honesty and its AI systems to detect such videos.
SciFi Foods aims to make cultivated meat more affordable and scalable, using genetic engineering to modify animal cells.
Lab-grown meat faces technical and regulatory challenges, with a focus on safety testing, dossier preparation, and facility approval.
Deep dives
YouTube's New Policy on AI-Generated Content
YouTube recently announced a new policy regarding AI-generated content on its platform. The policy allows users to upload and share synthetic media or deepfake videos but requires them to disclose if the content is altered or synthetic. The disclosure can be in the metadata or as an overlay on the video itself. YouTube is relying on creators to be honest about using AI tools, but they also have their own AI systems to detect such videos. Users can request the takedown of deepfake videos through YouTube's privacy policy, although YouTube will consider various factors, such as public figures' requests. The move by YouTube aims to balance enabling free speech with addressing the challenges posed by synthetic media.
Sci-Fi Food CEO Josh March on Cultivated Meat
Josh March, the CEO of sci-fi food company, discusses the progress and challenges of cultivated meat. His company combines lab-grown meat with plant-based ingredients to create products that are 90% plant-based and 10% cultivated beef. The main goal is to make cultivated meat more affordable and scalable by using genetic engineering, specifically CRISPR, to modify the behavior of animal cells. However, commercializing cultivated meat is still a costly process, with a pilot plant producing about 2,500 grams per week. The aim is to get the cost down to $30 per quarter-pounder burger from the pilot plant and eventually reach a dollar per burger at large-scale commercial facilities. Regulatory approval for cultivated meat is progressing well in the US, with the FDA and USDA jointly overseeing the approval process.
The Challenges of Lab-Grown Meat
Lab-grown meat, also known as cultivated meat, faces technical and regulatory challenges. Producing lab-grown meat involves isolating individual cells from an animal, such as a cow, and engineering those cells to grow effectively in liquid bioreactors. The use of CRISPR technology allows scientists to make targeted edits to the cells' behavior. However, the cost of producing lab-grown meat is still high, and it needs to be scaled up to become commercially viable. Regulatory frameworks, such as the joint oversight by the FDA and USDA in the US, require thorough safety testing, dossiers, and facility approval. The aim is to make cultivated meat more affordable and eventually achieve price parity with traditional meat.
Content moderation challenges for deep fakes on YouTube
YouTube's system for content moderation places the responsibility of reporting deep fakes on the possible victims, shifting the burden away from the platform. This raises concerns about the efficacy of reporting and the potential for abuse. As deep fakes become more prevalent, it remains to be seen how YouTube will handle cases involving high-profile individuals, such as celebrities and influential creators.
Different approaches to content moderation for AI-generated music
YouTube has announced a different process for content moderation when it comes to AI-generated music. This reflects the platform's desire to maintain relationships with major labels and ensure availability of music content. The process allows artists and labels to report unauthorized uses of their music created with AI and request takedowns. While this approach addresses concerns specific to music, YouTube's content moderation policies are likely to evolve as AI technology advances.
The tech start-up Humane launched a new device, an A.I. pin meant to be worn on our clothing. Might this be the device that replaces the iPhone? It’s the question on Silicon Valley’s mind. The pin allows users to take phone calls, catch up on messages and get answers to questions, all without ever looking at a screen.
Then, why YouTube is bucking the trend on deepfakes.
Plus: We eat a Thanksgiving meal made with meat that was grown in a lab.
Today’s Guest:
Joshua March is the chief executive of SCiFi Foods, the lab-grown meat company.