Ecomm Breakthrough Want to double your sales on Amazon? You NEED to try this strategy with Rob Schab
Rob Schab, CMO and Cofounder of Levanta. Today, Rob will be sharing how to recruit affiliates tailored to your ecommerce brand.
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> Here’s a glimpse of what you would learn….
- Power of affiliate marketing for Amazon sellers
- Success of Levanta's platform in driving revenue through affiliate marketing on Amazon
- Importance of finding the right influencers and creators to promote a product
- Strategies for recruiting affiliates, including leveraging in-network and out-of-network channels, offering high commissions, sending out free products, and running deals and discounts
- Process of recruiting affiliates and standing out among constant messaging
- Managing affiliates and ensuring their continued engagement
- Tips for affiliate marketing and engaging affiliates
- Benefits of affiliate marketing for e-commerce brands, particularly in the context of direct-to-consumer (DTC) and influencer marketing campaigns
- Importance of diversifying sales channels and the potential for incremental revenue through affiliate marketing
- Recommendations for influential books, productivity tools, and industry figures to follow in the e-commerce space
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Rob Schab, CMO and co-founder of Levanta, about utilizing affiliate marketing to boost sales and rankings for Amazon sellers. They explore Levanta's success in aiding brands through affiliate marketing, the importance of selecting suitable influencers, and strategies for affiliate recruitment. Rob underscores the need for standout messaging and high commissions to attract influencers, and the significance of maintaining affiliate engagement. The episode also touches on the potential of TikTok for affiliate marketing and concludes with Rob recommending "Atomic Habits," the productivity tool Linear, and industry experts to follow. He invites listeners to join Levanta's affiliate network to enhance their marketing strategies.
Here are the 3 action items that Josh identified from this episode:
Action Item#1 Diversify Your Affiliate Marketing Toolkit: Take a cue from Levanta's success by exploring various affiliate marketing platforms and strategies beyond the conventional ones. Experiment with different channels, including TikTok, to tap into new audiences and drive additional sales. Remember, diversification is key to staying ahead in the ever-evolving e-commerce landscape.
Action Item#2 Prioritize Influencer Selection and Engagement: When recruiting influencers, focus on authenticity and alignment with your brand values. Look for early wins with a few influencers, which can signal broader potential partnerships. Keep affiliates engaged through regular communication, updates on deals, and consider hosting webinars or sending newsletters to maintain their interest and support.
Action Item#3 Offer Competitive Commissions and Leverage Outreach Tactics: High commissions are a potent incentive for affiliates, so ensure your compensation structure is attractive. Stand out from the crowd by crafting personalized outreach campaigns using outbound email software and reaching out through multiple channels, including social media. Remember, capturing influencers' attention is crucial in a competitive market, so tailor your outreach efforts accordingly.
Resources & Links Section
- Josh Hadley on LinkedIn
- eComm Breakthrough Consulting
- eComm Breakthrough Podcast
- Email Josh Hadley: Josh@eCommBreakthrough.com
- Levanta
- HubSpot
- Mixmax
Special Mention(s):
Related Episode(s):
- “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
- “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
Episode Sponsor
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started my business in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
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