In March of 2008, David had just read a wonderful book on information architecture and website design by Steve Krug, entitled. "Don't Make Me Think." Turning lessons learned about design towards his home turf of investing, this inspired David to publish an essay titled, "Great Stocks Don't Make You Think!" Today we revisit that essay, the lessons learned at the time, and reflect on what we've learned in the years that have passed since.
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