Join us for an emotional farewell to our co-host Vija Williams. After an incredible two and a half year run, she’s moving on to other adventures — but not without giving back to all of our listeners. We’re sharing Vija’s top twelve do’s and don’ts of launching a podcast.

Focus on what your listener is going to get out of every episode
Know your audience
Don’t feel pressure to keep it under 30 minutes
Keep a consistent recording schedule
Be consistent with episode releases
Be willing to devote time to it
Hire help on the backend
Be authentic and real
Be willing to invest in some resources
Do good content (Have a show framework)
Don’t read from a script
If you’re going to do an interview podcast, get good at interviewing

Bonus: Ask yourself what the outcome you want is.

Connect on Instagram:

Seychelle Van Poole: @seychellevp
Vija Williams: @viavija
Sarah Reynolds: @sarahreynoldsoji
Wendy Papasan: @wendypapasan

151. Farewell to Vija: Lessons Learned from 2 Years of Empire Building