Navigating Sports Business 133. Dan Porter - Overtime
Navigating Sports Media:
Dan Porter - CEO of Overtime - runs one of the biggest content platforms for the younger generation of sports fans. Overtime doesn't compete for sports rights, but they have added 35,000 followers per day for over nine years.
They have also made two major bets: building out their own leagues for high school basketball and high school football. Dan explains how their decision to pay young athletes accelerated the implementation of NIL at the college level.
Dan talks about the importance of giving young people a platform on social media and beyond. Prior to Overtime, he was President of Teach for America, and helped create one of the most downloaded apps of all time in Draw Something. One of the Overtime athletes launched the "six-seven" phenomenon among kids and young people.
Timestamps:
- 1:15 - Dan's background
- 7:10 - Growing with the Overtime audience
- 10:55 - What could the NFL or NBA learn from Overtime?
- 13:55 - Playing for the internet, not cities
- 16:40 - Overtime Elite kickstarted NIL
- 18:55 - Content philosophy
- 22:40 - Building a platform for young people
- 25:40 - Expanding into sports beyond basketball
- 30:20 - Dan's leadership style
- 34:30 - Rapid Fire Questions
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