#61 Build a sustainable business with digital sustainability - Tom Greenwood

In this episode, we invite Tom Greenwood to talk about sustainable web design and his company Wholegrain Digital. Tom tells us about: - His background and how he became aware of the environmental footprint of technologies. - What is Wholegrain Digital about - The Website Carbon tool and the Sustainable Web Design website - The update with new data from Andrae and how they use it - Differences of approach between countries for impact calculation, and the topic of the Life Cycle Assessment - What it involved in being a Bcorp - How to convince customers to embrace sustainability - The trend in digital sustainability - His book Sustainable Web Design Ressources from Tom’s work and involvement: * The WholeGrain Digital company website: https://www.wholegraindigital.com/ * The Sustainable Web Design website created with Tim Frick and MightyBytes: https://sustainablewebdesign.org/ * The Website Carbon Calculator: https://www.websitecarbon.com/ * The Sustainable Web Design book: https://abookapart.com/products/sustainable-web-design/ Other references mentioned in the podcast: * Victor Papanek, The green imperative : natural design for the real world: https://searchworks.stanford.edu/view/3125924 * Andrae and Edler report - On Global Electricity Usage of Communication Technology (2015): https://www.mdpi.com/2078-1547/6/1/117#abstract * Hypotheses for Primary Energy Use, Electricity Use and CΟ2 Emissions of Global Computing and Its Shares of the Total Between 2020 and 2030 : https://sciprofiles.com/publication/view/cec6690a8c69e66b2d1798af65611f08