
Computer Says Maybe Straight to Video: From Rodney King to Sora w/ Sam Gregory
Nov 14, 2025
Sam Gregory, Executive Director of WITNESS, dives into the critical evolution of video evidence since the Rodney King incident in 1992. He explores the balance between generative video technology, like Sora, and risks of misinformation. Discussion includes the normalization of likeness theft and how this impacts trust and identity. Gregory also critiques Silicon Valley's hubris and emphasizes the need for responsible governance in digital spaces. Ultimately, he highlights the intersection of information and material harms caused by AI, urging for urgent action in protecting vulnerable users.
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Appification Normalizes Likeness Theft
- Sam Gregory warns Sora normalized likeness theft and casual falsification by packaging impersonation as an app.
- He stresses appification accelerates harmful norms that erode shared reality and consent over likeness.
Epistemic Fracture Harms The Vulnerable
- Sam argues epistemic fracture is the core risk: losing a shared basis of reality harms marginalised people most.
- He rejects techno-determinism and urges collective systems to help people navigate synthetic content.
Rodney King Footage And Its Limits
- George Holliday filmed Rodney King in March 1991 with a camcorder, capturing police beating Rodney King.
- The footage catalysed public outrage but failed to secure convictions, showing video alone doesn't guarantee accountability.




