Home Assistant Podcast Doug Roberson from Shelly USA
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Aug 26, 2025 Doug Roberson, COO of Shelly USA, shares insights on integrating cutting-edge smart home products into everyday living. He discusses Shelly's commitment to local control and user privacy while exploring innovative automation solutions. Doug highlights real-life applications, such as enhancing safety for the elderly and optimizing energy management. He also emphasizes the importance of ongoing community engagement and education in smart home technology, demonstrating how Shelly's products transform modern living for everyone.
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Local-First, Circuit-Centric Philosophy
- Shelly focuses on controlling electrical circuits with a local-first, privacy-focused design.
- Devices include relays, energy meters, sensors, plugs and expose documented APIs for local control.
Keep Devices On An Isolated VLAN
- Isolate Shelly devices on a VLAN if you want full local operation and privacy.
- Only open the VLAN for trusted needs like firmware updates or NTP if required.
Multi-Protocol Support Built In
- Shelly devices support many protocols: REST, WebSocket, UDP, MQTT and Bluetooth with TLS.
- Gen 2/3/4 Wi‑Fi products include a built-in Bluetooth gateway enabling multi-protocol flexibility.