Keys To The Shop : Equipping Coffee Shop Leaders 443: Keep Your Communication Simple! w/ Author Ben Guttmann
Why do we overcomplicate things? Certainly details matter with SOPs , recipes, etc...but communication to our customers and staff can often be more confusing than helpful in delivering the impact and purpose we intend. The coffee shop is a dynamic place with a ton of inputs and noise swirling together. Having a simple clear way to communicate will help cut through the noise.
Today we will be exploring how to do just that, and in turn how simple communication and messages can bring big results for cafes. I am happy to be joined today by author and expert in simple messaging, Ben Guttmann!
Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients.
Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.
In our talk we cover:
- The reason and ways we over complicate massages
- What makes a simple message impactful
- The negative impact of too many words
- How do we ensure the right result from our communication?
- Nobody cares and the paradox of choice
- Applying constraints to challenge ourselves
- The perception of confidence
- We can only care about so much
Links:
Buy the book : Simply Put! www.Benguttmann.com
Listen to these episodes next:
- 215 : Communication and Marketing Master Class w/ Spencer M. Ross, PH.D.
- 421: Encore Episode: Simple, Powerful, Hospitality w/ Philip Paul Turner
- 432 : How to Win in Specialty Retail Coffee
- BLOG: Good Communication is "For Here"
- 321 : Marketing and Moral Injury w/ Josh Tarlo of Kiss the Hippo
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