In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Patrick Waltz (HP), Dave Fleischman (Compass), and Sheena Dhanaraj to talk about why frameworks are valuable and why PMs should know them. Frameworks help PMs make strategic decisions, discover product ideas, and solve problems.

Disclaimer: All opinions of the speakers are their own.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

00:00 Intro
01:18 Why frameworks are valuable
06:33 Frameworks is a collection of principles
09:07 Getting things done
11:03 Assumption mapping
11:23 Working backwards
13:44 North star framework
15:37 Funnel mapping
20:27 Establishing a good North star
21:36 No one size fits all
24:50 Know your job
27:17 Have an idea and share it
29:22 When the framework goes wrong
34:49 How do you pick a framework?
36:46 What’s a framework you’d love to be removed?
38:57 Psychological safety in teams
45:05 Final thoughts

Best of 2022: Why Product Managers Value Frameworks