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In a world like sports - where a clean number can seal a deal, but a fuzzy story can sink it - how do you ensure data fidelity and really robust conclusions? And what's the data behind the scenes that moves investment? Well, I can't think of anyone better to explain that balance than the fantastic Nicole Pike, Global Head of Sport for YouGov (and formerly head of video games and E-sports at Nielsen.) We dig into:
- Nicole's journey from pet food research to movies, video games, e-sports and sport.
- How audience behavior has shifted in the world of games
- Where AI helps analysis without breaking trust
- The unique mechanics of entertainment sector forecasting
- The reality behind the E-sports boom
- The emergent uses of consumer data to fill out stadiums and monetize sports content
All episodes available at https://www.insightplatforms.com/podcasts/
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Insights, Marketing & Data: Secrets of Success from Industry Leaders